More-and-more firms are copying the Netflix model of offering a massive bundle of content under a monthly or annual subscription. But should they? And what has this got to do with platform businesses?
Really interesting piece, I thought the Playbook example was a great way to incentivise creators. What happens when between the platform that charges for the sub, and the creator, there is another layer - I am thinking scribd etc. Is there a good example where the charging and paying model is very good and working really well for both the content provider (middle) and the creator?
Really interesting piece, I thought the Playbook example was a great way to incentivise creators. What happens when between the platform that charges for the sub, and the creator, there is another layer - I am thinking scribd etc. Is there a good example where the charging and paying model is very good and working really well for both the content provider (middle) and the creator?
Great article, I especially appreciate the math models. I run a subscription service and I dig this big time. Two thumbs up!