More-and-more firms are copying the Netflix model of offering a massive bundle of content under a monthly or annual subscription. But should they? And what has this got to do with platform businesses?
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Vertically specialized resellers (e.g. Steezy) can offer a better consumer experience than horizontal marketplaces (e.g. YouTube). 
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Regulators are proposing laws that seek to ban large platforms from operating as both marketplaces and resellers. Such policies do not make sense.
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ThredUp shifted form its initial marketplace model towards the reseller model in order to provide more convenience to sellers.
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What are the fundamental factors that determine the strategic choice of positioning on the continuum between pure marketplace and pure reseller?
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Three cases studies of how to deal with platform leakage: StyleSeat (the good), CoachUp (the bad), and Homejoy (the ugly).
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What factors determine the severity of the leakage issue for any given marketplace? And what can marketplaces do to mitigate this problem?
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We apply our three methods for turning products into platforms to three different providers of workspace solutions: WeWork, Room.com and Zoomescaper.
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