Nice article. I have a query regarding "Corning could prompt end-users to register their device featuring Gorilla Glass on its website or app, where they would 1) receive some credit or discount for buying other devices with Gorilla Glass, and 2) be able to browse and discover (and possibly purchase) such devices" How will end users put pressure on OEMs to use Gorilla Glass on different devices that it will benefit the end users some credit or discount for buying other devices? Instead Gorilla Glass can create a distribution channel to sell their glass to end users. Glass breaking of different devices is a major challenge for end users. This approach will help Gorilla Glass to build a significant customer base by leveraging branding. With a solid customer base, it can provide credits and discounts to end users which in turn will create a network effect as OEMs will use the glass in other devices.
Nice article. I have a query regarding "Corning could prompt end-users to register their device featuring Gorilla Glass on its website or app, where they would 1) receive some credit or discount for buying other devices with Gorilla Glass, and 2) be able to browse and discover (and possibly purchase) such devices" How will end users put pressure on OEMs to use Gorilla Glass on different devices that it will benefit the end users some credit or discount for buying other devices? Instead Gorilla Glass can create a distribution channel to sell their glass to end users. Glass breaking of different devices is a major challenge for end users. This approach will help Gorilla Glass to build a significant customer base by leveraging branding. With a solid customer base, it can provide credits and discounts to end users which in turn will create a network effect as OEMs will use the glass in other devices.