Very interesting article but I wonder whether aggregator differentiation could be the difference between success and failure on platforms such as Amazon rather than just the highest bidder? Take Branded for example, https://joinbranded.com/, they have an approach of working alongside the store owner rather than a complete buyout which might be favourable for those who have built their store from nothing and not quite ready to let go entirely. If all aggregators are pushing for price with no differentiation then indeed those late to the party will have little gains but if they bring something different to the offer then I do think they might be able to find success.
Very interesting article but I wonder whether aggregator differentiation could be the difference between success and failure on platforms such as Amazon rather than just the highest bidder? Take Branded for example, https://joinbranded.com/, they have an approach of working alongside the store owner rather than a complete buyout which might be favourable for those who have built their store from nothing and not quite ready to let go entirely. If all aggregators are pushing for price with no differentiation then indeed those late to the party will have little gains but if they bring something different to the offer then I do think they might be able to find success.
Re: YouTube, hasn’t this already existed in Vevo/Machinima? Only w contracts instead of acquisitions