Hi! As I am particularly interested in the subject due to my thesis topic I have some questions :
1) Can we consider the swift to the reseller mode (and as a result any change in the marketplace-reseller continuum) as an entry decision to another market?
2)If yes, is there any way to model this decision considering the competition?
I don't see why it would be a different market. What we describe is change in business model, but same market.
Modeling the positioning decision as a function of where competitors are positioned seems like an interesting research question indeed. You can take a look at our "Marketplace or reseller" and "Controlling vs Enabling" Management Science papers for ideas on how to model.
Hi! As I am particularly interested in the subject due to my thesis topic I have some questions :
1) Can we consider the swift to the reseller mode (and as a result any change in the marketplace-reseller continuum) as an entry decision to another market?
2)If yes, is there any way to model this decision considering the competition?
I don't see why it would be a different market. What we describe is change in business model, but same market.
Modeling the positioning decision as a function of where competitors are positioned seems like an interesting research question indeed. You can take a look at our "Marketplace or reseller" and "Controlling vs Enabling" Management Science papers for ideas on how to model.
Consistently great content!
Thanks for the kind words.